Workplace Intelligence
Business Consigliere · Noël Tarquinii

CEO advisor vs executive coach: what's the difference?

Noël Tarquinii
Short answer

An executive coach helps you grow as a leader. A CEO advisor helps you make a specific call: the deal, the hire, the partner, the timing. If you already know how to lead and need someone to think through the big moves with, you want an advisor.

I don't play dirty. I don't have to. I see the board.

I started at 17 in Navy search and rescue, checking every part of the helicopter before the crew flew.

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What a coach does

Works on your habits, your communication, your blind spots. Asks good questions and helps you find your own answer. Usually hasn't sat in your seat, and doesn't need to.

What an advisor does

Brings judgment from the seat. Has seen how the move you're considering plays out. Tells you what they'd do and why. Then the call is yours.

How to tell which one you need

If the problem is you, get a coach. If the problem is the decision, get an advisor. If you're not sure, it's usually the decision.

Where I sit

I'm not a coach. I've sat in the CEO, COO, CAO and CHRO seats, as a founder and as a partner. I don't play dirty. I don't have to. I see the board.

Work with me

Consigliere Advisory: $5,000 a month. A private 60-minute session every week, access between sessions, and prep before the conversations that count.

Or start with one decision: the Private Strategy Session, 90 minutes, $2,000.

What clients say

"There have been several occasions when Noël asked a question that completely changed how I was looking at an issue. That is difficult to put a price on."

President, Board of Directors

What people ask first

Is an executive coach worth it for a CEO?

For leadership growth, yes. For a specific high-stakes decision, an advisor who has sat in the seat is usually the better fit.

What does a CEO advisor do?

Advises on specific decisions: deals, timing, people and power. Brings judgment from having done the job.

Can someone be both a coach and an advisor?

Some try. Ask what seats they've actually held. That tells you which one they are.

How much does a CEO advisor cost?

It varies with access. Mine is $5,000 a month for weekly sessions and access in between, or $2,000 for a single 90-minute session.

What's a strategic advisor?

Another name for the same seat: someone outside the company who helps a leader make the big calls.

What is a business consigliere?  ·  Who do CEOs talk to?  ·  What does a business advisor do?

It stays between us.

I came up on need-to-know. I still work that way. Whatever you bring me stays between us.

Prices are right here. No pitch call. If it's not a fit, I'll tell you.

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