What does a business advisor do, and when is one worth it?
A business advisor helps an owner make the calls that move the business: where to grow, what to fix first, who to hire, what to stop doing. It's worth it once the business makes money and the owner has become the ceiling.
You're the most expensive person in the business and you're stuck doing the cheapest work.
I started at 17 in Navy search and rescue, checking every part of the helicopter before the crew flew.
What a good advisor actually does
Looks at the whole business from outside your seat. Owners see what's in front of them. An advisor sees what's behind them too.
Tells you the truth about your numbers, your offer and your team, even when it's not what you wanted to hear.
Gets in the work. The best advisors have run sales, ops and marketing themselves, so they can build the fix with you instead of describing it.
The signs you're ready
- Revenue is real, but it's flat.
- Every deal still runs through you.
- You've already paid for fixes that didn't stick: a new website, an agency, a CRM nobody uses.
- You're the most expensive person in the business and you're stuck doing the cheapest work.
When it's not worth it
If you haven't found your first paying customers yet, spend the money on getting them. Advice won't replace a market.
Who I work with
Owners and CEOs of businesses already making money, and top producers who want more ground. I've sat in the CEO, COO, CAO and CHRO seats, as a founder and as a partner.
"There have been several occasions when Noël asked a question that completely changed how I was looking at an issue. That is difficult to put a price on."
What people ask first
What does a business advisor do day to day?
Reviews numbers, pressure tests decisions, spots where money and time are leaking, and helps the owner pick the next move. Mine also builds and runs the fix.
What's the difference between a business advisor and a business coach?
A coach works on you. An advisor works on the business with you and has run one.
How do I find a business advisor for a small business?
Look for someone who has owned and operated, not only consulted. Ask for proof from businesses that look like yours.
How much does a business advisor cost?
Pricing usually tracks access. My session is $2,000 for 90 minutes on one decision.
Is a business advisor worth it for a small business?
Once the business makes money and the owner is the bottleneck. That's when the right call is worth the most.
Consultant or advisor? · Growth strategy for a business making money · Who do CEOs talk to?
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