Power Moves · Free

The moves I'd make in your seat.

Noël Tarquinii

Every week, one move for owners, CEOs and top producers, from somebody who's sat in the CEO, COO, CAO and CHRO seats. How smaller players take ground from bigger ones, when to move, and who moves the deal.

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Power Moves

What you walk away with.

1

You see the opening.

Before your competitor does.

Give me the edge →
2

You know what it's worth.

And whether it's yours to take.

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3

You know your move.

The exact move I'd make in your seat.

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Try it now

Pick one. See how I'd play it.

This is the edge you get every week.

A bigger competitor just moved into my market.

What most people think

Cut prices and hold on.

What's really going on

Big players are slow. They need six meetings to change anything.

What I'd do

Call your best ten customers this week, before they do. Then hold your price.

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A real one

Small beats big.

At the firm

Everybody said the market was too brutal.

The owner of a firm I partner with was up against the national brands, every single day.

$19.3M → $32.0M

In sales, in 24 months. The big guys had the budget. We had speed and follow-up.

What I'd do: look at what happens in the first hour after somebody raises their hand. That's where small beats big.

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“Noël asked a question that completely changed how I was looking at an issue.”

President, Board of Directors

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